Fumiko Sasaki

Founder, COCOBOO Lab | Japan

Professional Background

I have over 10 years of experience in product marketing, including roles at Logitech and Amazon Japan. My work has involved developing product concepts, introducing international products to the Japanese market, and launching new services.

Throughout my career, I have applied the business frameworks and strategic thinking I learned through my MBA, working closely with international cross-functional teams to bring ideas to market.

Today, I run a private tutoring school while exploring new ways of working and creating value through COCOBOO Lab.

Why I Started COCOBOO Lab

After working in the corporate world, I began exploring a question:

Can we create more ways to work and live fulfilling lives beyond conventional career paths?

Today, I run a private tutoring school in Japan while developing COCOBOO Lab as a place to explore new ideas through practical experimentation.

Our activities span different fields, including AI-assisted content creation, publishing, product discovery, and community engagement.

At the heart of COCOBOO Lab is a simple philosophy:

Stay curious. Start small. Learn by doing.

Finding Solutions to Everyday Problems

One of our current projects is discovering innovative ideas and products from around the world that help solve everyday problems and bringing them to the Japanese market.

By working with international manufacturers, we hope to connect thoughtfully designed products with people in Japan who will truly benefit from them.

Let's Connect

Interested in collaborating or sharing ideas? We'd love to hear from you.

Fumiko Sasaki
COCOBOO Lab
Japan

Email : contact@cocoboolab.com